Submitting Website Content to Google

This article is mostly aimed at website developers, however if you are the owner of a Web Editor website, you might also find some of the advice useful, as you start the battle against the estimated 8 billion other websites which Google indexes.

Google Analytics

Not too long ago web stats were exclusively for the preserve of super-geeks, but thanks to the uber-geeks at Google, whose mission seems to be to humanize even the deepest realms of geek-ness, things have taken a turn for the better.

Enter Google Analytics - for sure not a tool for the techno-phobe, but by far the most powerful website usage tool available, and thanks to Google, totally free.

As standard we integrate Google Analytics into all Web Editor websites, if you're at all interested to know who visits your site, where they come from, or what language they speak then ask your web developer for login details.

Check out the Google Analytics website to find out more.

Google Webmasters

Another great free offering from Google, intended to clarify the grey area that existed between the act of submitting your website to Google and it actually appearing in the search results.

This site also allows webmasters to manually add a RSS sitemap in .xml format and track the number of listed pages that are indexed - not a task for the average end-user, but thanks to the RSS builder included in Web Editor it's all pretty straight forward.

Check out the Google Webmasters website to find out more.

SEO Content Optimization

This is the bit that involves everyone, Web Editor is responsible for ensuring that the code that builds your website fits perfectly with what Google requires, your developer should ensure that your website has a friendly design and well organised structure and you, then website owner can put in some effort to ensure that you write readable, keyword-rich content for your site.

There are several million websites that offer tips on how to write website content with SEO in mind, try a search like this to find out more.

Play the Google Game

This can all become a little addictive, and I dare not count up the hours I must have spent tracking and tweaking certain sites and pages, in an effort to top Google for a search for some obscure combination of words, but if you think about it, in a world with more web pages than people, you have to do something special to go to the top of the class.

The factors that help most ( in roughly descending order ) are domain name, page URL, page title tag, links from other websites ( with the title tag of the link ideally containing your target keywords or phrase ), then Google looks at meta descriptions and body text.

You also have the option to change the actual page URL in your editor, which is Google second favourite place to look, combine this with well written content and a good hand-full of links from relevant and related websites back to your own, and you'll soon be doing ok.

However, the Google Search Algorithm is hugely complex and closely guarded, changing hundreds of times each year, so if you really want to stay on the ball you'll need to do some homework.

Suggested Downloads

If you get hooked on the Google Game, there are a few special tools you can add to your belt, which will give you some advantages - but be sure to first learn the differnce between black-hat & white-hat SEO techniques.

Web CEO - Powerfull and FREE SEO package